Last updated: 18 May 2026
This privacy policy explains how What Your Hair Knows collects and uses personal information through this website.
Who we are
This website is whatyourhairknows.com, the author website for What Your Hair Knows: A Hairdresser’s Notes on Returning to Yourself by Lora.
For privacy questions, you can contact us at:
info@loretpress.com
What personal information we collect
We may collect personal information when you:
- sign up to receive the Mirror Check or book updates
- send a message through the contact form
- choose to accept analytics cookies on the website
This may include your name, email address, message content, and basic website usage information if analytics cookies are accepted.
How we use your information
We use your information to:
- send the Mirror Check or other requested email updates
- reply to enquiries sent through the contact form
- understand how visitors use the website, if analytics cookies are accepted
- keep the website secure and working properly
We do not sell your personal information.
Email signups
Email signups are managed through MailerLite. If you subscribe, your name and/or email address may be stored and processed by MailerLite so that requested emails can be sent to you.
You can unsubscribe from emails at any time by using the unsubscribe link in the email.
Contact form messages
If you contact us through the website, we use the information you provide only to read and respond to your message.
Contact form messages may be kept for up to 12 months, unless a longer period is needed for a continuing enquiry or legal reason.
Cookies and analytics
This website may use cookies.
Some cookies are necessary for the website to work properly. These do not require consent.
With your consent, we may also use analytics cookies, such as Google Analytics, to understand how visitors use the site. These cookies help us see things such as which pages are visited and how people move around the website.
Analytics cookies are only used if you choose to accept them through the cookie banner.
You can change or withdraw your cookie consent at any time through the cookie settings on the website.
Where your information is stored
Website data is hosted through Hostinger.
Email subscriber data is processed through MailerLite.
Analytics data, if accepted, may be processed by Google Analytics.
How long we keep your information
Email subscriber information is kept until you unsubscribe or ask for it to be deleted.
Contact form messages are usually kept for up to 12 months.
Analytics information is kept according to the settings used in Google Analytics.
Your rights
Under UK data protection law, you have rights over your personal information. These may include the right to:
- ask what personal information we hold about you
- ask for incorrect information to be corrected
- ask for your information to be deleted
- withdraw consent where consent is the basis for processing
- object to certain uses of your information
- complain to the Information Commissioner’s Office if you are unhappy with how your information is handled
To make a privacy request, contact:
info@loretpress.com
Changes to this policy
This policy may be updated from time to time. The latest version will always be available on this page.